Over the past three years, Frequency has successfully developed business with most of the major distributors and retailers in mainland Europe with its range of cases, audio and travel products. To build and extend these relationships, Frequency has appointed Bjorn Jaspersen, an experienced European mobile accessories distribution specialist to manage the German operation. In support of this sales initiative, Frequency also plans to establish warehousing for regional logistics and fulfilment projects.
Announcing this exciting new initiative, Frequency Managing Director Gareth Limpenny commented ‘It is important for Frequency to be able to deal locally with our European customers so opening an office in the centre of Europe was a natural progression for us. As our portfolio of high quality brands grows, we will need to work more closely with our key trade partners and we are delighted that Bjorn has agreed to join Frequency and help us achieve our European objectives. We have known Bjorn for some time and always admired his ability and commitment. His knowledge, experience and local reputation will be a great asset for us going forward.’