Europe’s largest independent mobile phone and accessories retailer has taken substantial stock of the portable speaker for a summer promotion through 400-plus of its retail stores and on-line
18th July 2013 – London – Frequency Telecom, one of the UK’s best-known distributors of mobile phone accessories and audio products, has announced that Carphone Warehouse, Europe’s largest independent mobile phone and accessories retailer, has taken substantial stocks of its Music Angel Friendz portable speaker for a Summer promotion. The palm-sized stereo speaker, with its 120-hour playback time from a single four-hour charge, was seen as the ideal portable universal speaker for those wanting to take their music away with them. Carphone Warehouse was impressed due to its nine vibrant colour finishes, class-leading build quality and the ability to daisy-chain speakers together for increased volume.
Now stocked in over 400 of its UK-based stores as well as on-line, Carphone Warehouse see the Music Angel Friendz as an excellent opportunity to gain market share from the thousand’s of UK holiday makers wishing to hear the music stored on their portable devices whilst on holiday. The palm-sized portable speaker is easily carried as hand luggage and, thanks to its 120 hours playback time from a single four-hour charge, can entertain users for hours whilst relaxing by a pool.
“We are always looking for innovative products that allow us to set trends and appeal to our customer base.” Said Anita Patel, Buyer of Carphone Warehouse. “When presented with the Music Angel Friendz by Frequency, we quickly realised that it is the perfect travelling companion for the summer holidays due to its small form, vibrant finishes, excellent build quality and long battery life. We are sure that it is going to be real hit this summer.”
To support the product in-store, Frequency is providing training and support to help Carphone Warehouse maximise the opportunity through the summer months. Frequency has also worked with Carphone Warehouse on a focused public relations and social media campaign to raise the awareness of the product with the aim of driving consumers into the stores.
Mike Gregory, Head of Audio at Frequency, said, “We are delighted that Carphone Warehouse has seen the potential that Music Angel Friendz offers. The £29.99 price point makes it a very affordable speaker for those wanting to hear their music whilst away. For friends travelling in groups, daisy-chaining speakers together increases the volume and the long battery life means that users don’t have to carry multiple charges, making it very portable.”
The Music Angel Friendz is available now from Frequency with a UK SRP of £29.99 in nine vibrant colours: orange, red, green, purple, silver, blue, pink, lime and black.
For further information, visit – http://musicangel.net
Notes to editors
About Frequency Telecom
Frequency is a global mobile accessory and audio distributor, supplying 50 countries worldwide with a full range of high quality accessory solutions for all leading handsets and devices. Established in 2002, Frequency Telecom has achieved year on year growth and was featured in the 2012 Sunday Times Profit Track 100 list as one of the UK’s most profitable privately owned companies. It is headquartered in Chessington, South London and now employs over 60 people across the UK, Scandinavia, Germany and Russia.
Frequency distributes a wide range of brands including Case-Mate, Olo, JAYS, thinksound™, Motorheadphones, blackbox™, Degauss Labs, Griffin, Motorola, HTC, Nextivity, Merkury, Juice, Music Angel Friendz, Native Union, TDK, iGrip and Vaja. For further information about Frequency Telecom and its vendors, please visit www.frequencytelecom.com.
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