Frequency has joined forces with Jays and HMV to advertise on a 55inch screen in the Covent Garden Piazza between the 3rd December and the 3rd January. The advert will feature a-Jays Four and will run for 15 seconds, showing four times an hour, 24 hours a day. Consumers will be directed to HMV who range the following a-Jays earphones: One, Two, Three and Four.
Jays is known for its innovative, superior quality and stylish headphones that have won numerous awards and have been featured in Vogue.
What’s interesting about this particular marketing activity is that the advert will be shown in 3D format. This is the world’s first, glasses-free 3D screen, specifically designed for advertising purposes. These impressive screens will without-doubt attract the attention of the crowds of visitors that flock to Covent Garden each year to complete their Christmas shopping!