At Frequency we are committed to providing both our customers and suppliers with marketing support programmes. Working in partnership with Mobile Fun and MIPOW we have recently developed a digital advertising campaign across SKY TV’s live cricket coverage. The series of ads have been designed to raise brand awareness of MIPOW’s PLAYBULB range, available from Mobile Fun.
The PLAYBULB lighting range includes a series of Bluetooth App controlled Smart LED bulbs. The latest colour range, from the PLAYBULB Colour – a 2 in 1 speaker bulb to the PLAYBULB Garden – a LED solar garden light, all feature 4 coloured LEDs built-in, offering a whole spectrum of colours and lighting effects that can all be controlled and even grouped to share the same lighting effects via the PLAYBULB X app.
Agreeing live coverage across Sky TV for a series of 12 cricket matches throughout the summer season, with an average TV viewing audience of 750,000 per match, Frequency has recognised that the extra support we can provide our customers can go a long way to building stronger relationships. In particular, this opportunity will allow both MIPOW and Mobile Fun to reach new audiences and provide new and exciting opportunities for both parties.
Frequency managed the entire project from start to finish, including the design and supply of the artwork on behalf of MIPOW and Mobile Fun, coming up with an interactive banner that draws attention to PLAYBULB’s coloured LED bulbs and different lighting effects. As part of Frequency’s service, we offer an in-house design team that creates a variety of supporting materials for our customers, from POS, packaging design and planograms to advertising, website design, and social media management.
With the first match airing on the 18th June (Kent vs Essex Eagles), we’re confident that this space will give MIPOW the results they are looking for. Be sure to tune in to Sky Sports on the 18th June and take a look at what we’ve been working on!
If you have any marketing requirements that you’d like our help with, get in touch with your dedicated account manager with the details and we’d be happy to assist!
The complete PLAYBULB range is available to order at www.mobilefun.co.uk