• The event can be quite intense so plan as much as possible beforehand. Seek out the exhibitors and industry professionals that are going to be at MWC12 before you fly out, perhaps even make contact also.
• Plan what is interesting for your business and try to arrange meetings before you arrive
• Make sure you do your research before the show – know who you are going to see, what you want to achieve and how they can help you do it.
• Be proactive. The only way to network and secure those important business contacts is to set up meetings in advance, and use Social Networks to find and connect with people and learn important information and even parties and events around MWC
• Bring your passport/photo ID and registration confirmation to the door of the event or you won’t get in. To save time organising travel, plan your routes and purchase tickets in advance.
• Use My MWC, the event portal for MWC attendees, My MWC is useful for planning your schedule, it has a maps and customizable schedule
• To ensure that meeting transitions are as smooth as possible at the event study a map and floor plan carefully before you get there. Arrive early so that you can get your bearings and confirm exactly where you are going for each appointment on your schedule.
• Compose databases, email templates, post-show landing pages, pre-prepare your social media activity, all in the hope of making the best start possible.
• Have an elevator pitch rehearsed in advance so that you are comfortable describing your business, the services or products you provide and why people should take note. You may well have only 30 seconds to make an impression so ensure that you are able to hit those key features. Engage your listener further by asking them questions about their business, take an interest. Two ears, one mouth!
• If you are able, pick up your pass before the show officially begins, so you can bypass the queues on Monday morning! And then each day to avoid unnecessary queuing before you enter the venue, always remember your badge.
• After the show make sure that you spend a considerable amount of time following up all the prospects created at the show. To make this process as easy and immediate as possible why not create the channels to do this before MWC?
Dress for Success
• Ensure that you bring a pair of comfortable shoes (or maybe two!) as the venue encompasses a very large area and you are likely to be on your feet for most of the day. Ladies, avoid those high heels!
• Make sure you carry one professional outfit for the show on to the plane with you. If your luggage ends up in a different destination, you don’t want to have to show up for that important meeting in a pair of jeans and a t-shirt. The typical business dress at MWC is a suit, so keep this in mind.
• Ensure that you bring a comfortable bag to carry all your necessary items. A backpack or rucksack to can be useful to keep your hands free throughput the show. Additionally, make sure it locks securely to avoid any mishaps.
• Carry some band-aids and gel plasters with you to remedy those tired feet.
Food and Refreshments
• The complex at Fira is bigger than you think and on different levels. Wear comfortable shoes and keep hydrated!
• To maintain the level of energy needed for intense MWC schedules ensure that you eat well and drink lots of water.
• With high demand for food at the show make sure that you have a high-energy breakfast each morning. Also carry some emergency snacks with you for when your schedule doesn’t permit a sitdown lunch.
• Be prepared to eat late – restaurants will be busy and most locals don’t eat around 10 p.m. (22:00)
• Limit your alcohol intake each night – You’ll most likely have a very busy schedule that will last throughout the day into the evening. Make sure you get plenty of sleep and are well rested so that you are able to accomplish your daily goals/objectives. In the words of the late Chris Hitchens, make sure you go to bed “early, sober and alone.”
• Make sure you take time out in your schedule to sit and rest. Otherwise you will be exhausted.
• As an aside try to plan time before/after event to enjoy the beautiful city of Barcelona – there is so many amazing galleries and sights to see
• Arrive before Sunday evening to avoid taxi and transportation queues. If you can’t arrive before Sunday, bring cash as few taxis actually take credit cards. Alternatively there’s a train which is 30 minutes from airport to city centre, or buses that do the same route outside the terminals
• When planning to attend MWC, don’t be late booking your hotel, things book up fast. Book
through GSMA or other to avoid expensive rates or scams.
• If you have precious or irreplaceable or expensive luggage like laptops with demo’s or equipment catch a taxi, or book a transfer
• Don’t expect to catch a cab quickly, even in the city. Give yourself lots of time .
• To get to the metro to the venue, look to be on the red (L1) or green (L3) lines and get off at Plaça Espanya. Buy a book of 10 journeys in advance from any metro station which will cover you for the entire event.
• If you need to travel outside of Fira for meetings, the taxi rank outside of the main exit can get quite busy. Instead opt for easier options by walking down Avenida Paralel or cross Plaça Espanya towards Calle Tarragona.
• Make plans to visit one of your friends who has an exhibition stand at the venue as soon as you first get there. Ask a favor: to store your stuff (coat, umbrella, backpack). Buy them a drink later!
• Carry a small card, or piece of paper, with your destinations on to show to cab drivers. Or take one of your hotels business cards with you – then you will be able to show it to your taxi driver when you want to return to freshen up. Catalan is widely used in Barcelona, so be prepared for some locals to not understand your Spanish.
• Arriving early will afford you the opportunity to investigate the venue and to test the commute
• Take off your pass as soon as you exit the conference centre – wearing the pass and carrying a telltale laptop case will make you an easy target. Always be aware of yourself and your personal belongings. Know where the nearest police station is at the Fira on the avenue as well the incident report number: +34 900 77 2012
• Try to arrive before the event on Friday and spend the weekend in Barcelona before the show starts. This will help you find your bearings, allow you some time chill out and ready to tackle the week ahead.
• Have an overall strategy so that even if plans change across the event, you are ready to adapt.
• Recharge your devices every night and carry spare batteries with you. There would be nothing worse than being mobile-less at the world’s biggest mobile event! Failing that, carry a charger with you.
• Conversion power plugs are like gold bars on the show floor. Bring an extra one for your hotel… or two.
• A small bottle of hand sanitiser will keep your hands fresh and ready for those numerous
• Take twice as many business cards as you think you will need
• Make sure that you have a pen, notepad and camera with you. Take as many notes, contact details as you feel you need, but for larger chunks of text or exhibition displays a camera might be a faster, more detailed recording tool. Scan in your business cards as soon as you can so you don’t lose important notes and info.
• Some people find a recording device useful. It saves time and energy writing at the show and doesn’t require a rest to lean on. You can always review you recordings when you retire each night and extract the key information and plans for the next day.
• Download all the information you need prior to the event – don’t rely on last-minute internet access at the show.
• Download Apps and tools that will save you time, money, and energy at the event
• BE PREPARED, AWARE, AND HAVE FUN!