Lemmy Kilmister, founding member of GRAMMY winning rock band Motorhead and Anders Nicklasson, Brand Manager of Motorheadphones. Ulf Sandberg CEO Krusell.
Official U.S. unveiling of Motorheadphones
Tuesday, January 8th, 2012 at 4pm. Press Event to begin promptly at 4pm. Press should arrive by 3:45pm
CES – South Hall – Booth #35801
Because you want to be louder than everyone else, be the first to experience the dynamics of the new Motorheadphones and to hang out with Lemmy of course.
Early next year Motörhead will launch a complete assortment of headphones and earphones in the US market. The first generation’s assortment will consist of nine products in total, three headphones, and six in-ear models. All will be sold under their new brand name Motörheadphönes.
Motörheadphönes will be the first life style brand in the headphone segment that globally will focus on the rock/pop audience, a target group who are critical listeners and goes with the attitude that rock stands for. The Rock audience is by far the largest group of music listeners, according to surveys on what music the consumers are streaming. The headphones have gained much success during the fall/winter launch in Europe and rated top 5 out of ten best headphones in the daily paper The Independent U.K. after two weeks on the market.
Price range will be between $49,99-59,99 for the ear phones and $99,99-129,99 for the headphones. Most models will be smartphone-ready, two of the headphones will be equipped with the new developed microphone ‘Controlizer’, which will be one of the most advanced remote controls on the market. The products will be available on the US market in the end of April 2013.
No weak-kneed, lily-livered, tin-pot and skinny sounding little pieces of garbage, no, that ain’t Motörhead’s style. These are headphönes designed to deliver everything louder than everything else BUT with the sort of range, clarity and TRUE rock reproduction you’d expect from a band of road warriors who have been at the top of the tree year after year. Because, like us, these don’t fuck around… remember, if it’s too loud, you’re too old! as the band says!
The products are developed audio- and design-wise together with Motörhead and a longtime experienced sound expertise from the hometown of harder rock in Gothenburg, Sweden, led by Anders Nicklasson with 30 years’ experience from Audio development. Distribution and marketing is handled worldwide by Krusell International AB.
For more information about the Motörheadphönes and the band Motörhead, please visit: www.motorheadphones.com
For further information and comments, please contact:
Mr. Anders Nicklasson
Brand Manager Motörheadphönes
Phone: +46 313380026
Mobile +46 737079226
Mr. Ulf Sandberg
CEO, Krusell International AB
Phone: +46 31 338 00 05
Mobile: +46 709 300 300
For images, please contact;
Ms Anna Claesson
Phone +46 31 338 00 15
Motörheadphönes is a rock life style brand, market and distributed by Krusell International AB with 200 million SEK in turnover, an annual production of over 3 million cases and bags, and more than 500 employees. Krusell is a Swedish company exporting high-end cases around the world. After more than 20 years in the mobile phone industry, Krusell is established as one of the leading brands in its niche. Besides cases and covers for smartphones, Krusell also produces cases and bags for laptops and tablets. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.
For more information, please visit www.motorheadphones.com
About Frequency (UK Official Motorheadphones Distributor):
Frequency is a global mobile accessory distributor, supplying 50 countries worldwide with a full range of high quality accessory solutions for all leading handsets and devices. Established in 2002, Frequency Telecom has achieved year on year growth generating a £29million turnover in year ending March 2012 and now employs over 60 people, across the UK, Germany and Russia.
While the market and technology may have changed over the last 10 years, the culture and ethos at Frequency has remained the same. Frequency is more than just a distributor. They treat their partners’ brand as if it’s their own. That means committing to undertake account management and marketing to really drive sales for the brand and their customers. The ability to hold stock to meet demand and deliver on time enables Frequency to support products through the channel, from start to finish, all with the highest levels of service for both the manufacturers and retailers alike. Frequency distributes a wide range of brands including Case-Mate, Olo, JAYS, thinksound™, Motorheadphones, blackbox™, Degauss Labs, Griffin, Motorola, HTC, Nextivity, Merkury and IGrip. For further information about Frequency Telecom and its vendors, please visit www.frequencytelecom.com or email us at firstname.lastname@example.org .