The multi-award winning mobile accessories and audio manufacturer signs exclusive agreement with Frequency to distribute its innovative range of portable power solutions, chargers, headsets and Bluetooth speakers in the UK and Eire.
17th March 2014 – London – Frequency, one of the UK’s best-known distributors of mobile phone accessories and audio products, is delighted to announce that it has been selected as the Master Distributor for MiPow premium portable power solutions, Bluetooth portable speakers, cables and accessories throughout the UK and Eire. Combining award-winning design, luxurious finishing and striking packaging, Frequency expects the MiPow range to make a quick impact with retailers looking to add a touch of style to their product portfolios.
MiPow, an authorised manufacturing licensee of Apple Inc., is a new brand to the UK and offers a comprehensive range of multi-platform mobile technology, audio products and accessories. Methodically researching the use of mobile technology, MiPow has created a range of smart and innovative solutions designed to appeal to the discerning user. MiPow’s portable power products include a range of Power Cube and Power Tubes available in different power ratings, sizes and colourful award-winning deluxe designs. Each power pack features device-specific captive cables (they feature standard USB sockets for multi-device usage too) that fold away into the unit, reducing the amount of cabling ‘spaghetti’ users need to carry around with them.
For music lovers, MiPow’s BOOMIN and BOOMAX portable Bluetooth speakers both feature the latest Bluetooth with aptX wireless technology to offer the best possible performance and are wrapped in striking anodised aluminium chassis. Looking at new product categories, MiPow’s innovative PLAYBULB™ is an app controlled LED bulb with integral Bluetooth speaker that fits conventional E27 screw lamp sockets.
Speaking of the announcement, Steve Hockney, UK Sales Director for MiPow, said, “This is a crucial launch period for MiPow and it is essential that we choose the right distribution partner; one that both understands the brand and has the customer contacts necessary to make the impact we require. Frequency’s experience of both the mobile and audio industries made it the perfect choice and we are delighted to be represented by them.”
Mike Gregory, Frequency’s Head of Audio, added, “The portable power market is experiencing huge growth and MiPow’s range of Made for iDevice and micro USB products are perfectly placed to make a big impact. We are also extremely impressed with its approach to Bluetooth speaker design and performance whilst its innovative PLAYBULB offers a whole new category of products for our customers. We are extremely pleased to be working with them and look forward to a long and fruitful relationship.”
MiPow also offers a range of innovative USB charging solutions including multi-voltage travel plugs and in-car chargers, a range of Bluetooth headphones with 15-hour wireless usage time and a range of Bluetooth headsets. All products offer a premium finish and are available in a wide selection of colours.