The UK consumer electronics brand chooses Frequency to manage the sales of its growing range of audio products and accessories exclusively throughout the UK and Benelux regions.
28th January 2014 – London – Frequency, one of the UK’s best-known distributors of mobile phone accessories and audio products, has announced that it has been appointed as the exclusive distributor for i-box products throughout the UK and Benelux regions. Effective immediately, Frequency will be focusing on the latest innovative i-box Bluetooth speaker systems that combine portability with HiFi-quality sound, touch sensitive controls and a premium finish. Also available will be the range of mobile connectivity and charging products, finished in i-box’s distinctive rubberised two-tone orange and black styling.
Chosen due to its vast experience of the personal audio market and wide-reaching distribution model, Frequency offers the ideal mix of sales and support activities that i-box sees as essential for its long-term growth plans. Looking to increase its brand penetration, i-box was particularly impressed with Frequency’s proven route to market, which offers vendors the complete sales, marketing, logistics and support package. Significantly, Frequency is not a brand collector, preferring to select products that offer its customers real USP’s in a crowded market.
Commenting on the appointment, Karl Thomas, Founder/Director of i-box, said, “Since launching i-box in 2012, we have been looking for a distribution partner that has the same intrinsic values as we do – an unrivalled knowledge for consumer electronics and a real passion for all things audio. With Frequency, we know we have the ideal partner, as it offers the unique blend of professionalism and focus necessary to make the impact we desire”.
Mike Gregory, Frequency’s Head of Audio added, “i-box is a unique brand in a crowded market place and offers the ideal mix of style and substance that we know our customers will value.” Gregory continues, “Through our excellent relationships with our customer network, we are very confident that we can quickly establish a long-term platform that will enable i-box to build on its already impressive foundations. We see i-box as an exciting addition to our audio portfolio and look forward to a long and fruitful relationship.”
In addition to its comprehensive range of audio cables and power accessories, which include Apple licensed ‘Lightning’ products, Frequency’s drive will be to promote and support i-box’s two Bluetooth portable speaker systems – Max and Trax. Re-setting the benchmark for HiFi sound from a portable speaker system, Max features a touch sensitive control panel, remote music control, Bluetooth 4.0 & NFC contact-free pairing and high performance aptX ‘CD-quality’ sound in its own uniquely styled package. Completely portable, Max can be used for up to 10hrs from a single charge and includes two USB charging ports so users can even charge their phones or tablets whilst on the go.
Smaller in form but not in features or style, Trax will connect to any Bluetooth or NFC enabled smart phone, tablet or music device – completely wirelessly. With a built-in 10 hr rechargeable battery and diminutive size, users can pop Trax in a bag and take it out with them for a whole days entertainment on the go.
i-box products are available from Frequency now!