Frequency has announced that it is introducing a new case brand to the UK market this autumn – Redneck. Offering three distinctive collections, Redneck combines fashion and function in a range of affordable leather cases. Continuing its drive to introduce brands that offer a distinctive place in the market, Frequency has been chosen to launch Redneck across the UK.
Frustrated by the lack of affordable leather case, Redneck’s Finnish founder, Tero Korhonen, set about creating a range of cases that combined functionality with contemporary design. Using only the finest leather, which is dyed rather than painted to preserve the leather’s natural wax for long-lasting protection, Redneck cases are all hand-crafted in Europe.
The Red Line collection features a contemporary design with a striking red lining, whilst the Business Line’s design is both classical and sophisticated. For those wanting something more daring, the Seasonal Line blends on-trend colour options with modern style. All products are available in different formats (Flip, Book, Pouch etc.) for the iPhone 6, 6 Plus, i5/5s and S5 with universal pouches offered for other smartphone brands.
Redneck packaging has been designed with the retailer and consumer in mind with bespoke packaging for instore and online retailing. The instore packaging has been designed to maximise the customer experience to see, touch and smell the quality of the leather and the case. The online retail packaging also focuses on the customer experience with beautiful gift packaging with cloth pouch and gift box.
“We are always on the look out for unique products and Redneck offers solutions that our customers have been asking for. Having worked closely with Redneck to create compelling in-store retail options to make sure its products stand out from the crowd, we are confident that they will make a big impact in the build up to the busy Christmas period and beyond.”
– John Willoughby, Managing Director at Frequency