Frequency develops relationship with Sony to supply the only bundle of its kind currently available – the Xperia Protection & Power Kits
Retailers can now offer the new bundle of Sony in-car charger and durable Case-Mate case with screen protector
to Sony Xperia Z1 and M customers
London, UK, 16th October 2013 — Frequency, a global mobile accessory distributor, has been selected by Sony and its preferred case partner – Case-Mate, to be the first distributor to supply the Protection & Power Kit across Europe. Including an official in-car charger, protective case and screen protector, this kit provides the Xperia user with everything they need to keep their handsets charged up and protected while on the go.
This is the first time that Sony Xperia Z1 and M customers are able to acquire an official Sony in-car charger outside of the initial purchase of the handset. This convenient, new bundle offers the added benefit of a slim and streamlined ‘Barely There’ case and screen protector from Case-Mate – an accessory producer with a membership to Sony’s ‘Made for Xperia’ programme.
Gareth Limpenny, managing director at Frequency, comments: “We’re pleased to be able to offer retailers something completely unique. We know from experience that customers rarely purchase three accessories at one time, but the Protection & Power Kit from Sony and Case-Mate gives the retailer an opportunity to achieve a higher average selling price on their Xperia accessories. Additionally, including three accessories in one, will reduce the number of SKU’s retailers have to list, saving space in the retail environment.
“The customer also benefits, as will feel confident in the knowledge that they are buying high-quality, genuine, ‘Made for Xperia’ accessories, while also saving money through purchasing the bundle instead of three separate products.”
This new venture for Sony and Case Mate is available through Frequency and has been established thanks to Case-Mate and Frequency’s long-standing relationship with Sony. Frequency is also the exclusive supplier of Case-Mate products in Europe.
Pricing and availability
The Protection & Power Kit is available to order now from £24.99 RRP.
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com