The UK-based CE distributor opens its third International office as it expands its support across Europe
4th February 2014 – London – Frequency, one of the UK’s best-known distributors of mobile phone accessories and audio products, has announced the opening of a dedicated sales office to support all of its activities across the Benelux region. Based in Rotterdam, Holland, this latest addition adds to Frequency’s growing international presence, which already includes Germany and Russia, confirming Frequency’s position as a leading international consumer electronics distributor.
Having seen significant demand for high-quality mobile accessories and audio products in the region, the Benelux office opening coincides with recent exclusive and Master distribution deals for Frequency, which includes Case-Mate, i-box, JAYS, Music Angel Friendz and Griffin Technology. As well as driving sales activities and working closely with regional retailers to satisfy demand, the office will also work along side Frequency’s UK team, creating and implementing marketing initiatives and supplying local support. Stock will be shipped directly from Frequency’s UK warehousing with the majority of orders guaranteed to be fulfilled within 48 hours.
Heading up the Benelux team is Daniël Metselaar, who has been working at Frequency for the last six months developing the business in the region. A seasoned sales professional having previously spent time at DGM Distribution, Logic3 PLC and Ferrari by Logic3, Daniël brings over twelve years of invaluable experience of working with Frequency’s target market in the region, which enables the office to make an instant impact.
Commenting on the new office, Gareth Limpenny, Managing Director at Frequency, said, “We are delighted to be opening our third field office in Europe and the timing is perfect as we have seen a significant increase in business in the region.” Limpenny continues, “We are also thrilled that Daniël has officially joined the team. His vast knowledge of the region and its channel partners combined with his extensive knowledge of the CE accessories industry is essential. This local knowledge combined with our company strengths makes Frequency a natural choice for forward looking brands.”
In response, Daniël Metselaar said, “Having worked at Frequency for the last six months, I am very aware of the influence they have in the market and the meticulous attention to detail crucial to making this office a success.” Metselaar continues, “I am particularly pleased to be working with such strong brands, all of which offer market-leading build quality, value and performance. This is the essential mix that will see Frequency and its vendors gain significant market share in the years to come. I am very excited with the challenge and look forward to building and developing the business in the Benelux region.”
The Frequency Benelux office is open now. Its contact details are:
3114 NK Schiedam
Tel: – +31 (0)10 769000
Mobile – +31 (0)6 22708060
Email: – firstname.lastname@example.org