The Mobile News Awards ceremony took place on the 15th of March and was held in the London Hilton Hotel on Park Lane. The evening was hosted by celebrity impressionist Alastair McGowan.
Telecom companies competed against each other in 17 categories: Customer Service, Service and Repair, Business Solutions Provider, Accessories Distributor, MVNO, Innovative Product, Innovative Handset, Innovative Service, B2B Dealer, Online Retailer, Large Retailer, Community and Social Enterprise, Airtime Distributor, Hardware Distributor, Network Operator, Manufacturer and Industry Advance.
Lebara Mobile, Vodafone and Microsoft were all double winners. Ethnic MVNO Lebara made it a hat-trick of wins in the Mobile Virtual Network Operator category by again beating Lycamobile and also won the Customer Service prize for the second year running to add to its trophy haul.
Vodafone went one better from last year and picked up the Business Solutions Provider award for its mHealth Professional service, with its ‘JustTextGiving’ service clinching the Community and Social Enterprise award – a brand new category at the Mobile News Awards.
However Vodafone was again pipped to the Network Operator award, which went to O2 for the second year running.
Microsoft walked away with the Innovative Product award for the impressive performance last year of its Windows Phone 7.5 operating system, beating the Samsung Galaxy Note device. It also won the Industry Advance gong for its popular Microsoft Office 365 service, as voted for by the Mobile News editorial team.
Micro-P won its first ever Mobile News Award after being voted top Hardware Distributor while Mainline Digital Communications regained its Airtime Distributor crown from HSC. Frequency Telecom received a commendation in the Accessories Distributor category.
Samsung picked up the Manufacturer prize for the second consecutive year but saw Nokia take the Innovative Handset prize, topping the category with its Lumia 800 smartphone.
Three won Large Retailer for the first time with the highest average Mystery Shop score last year, breaking Orange’s two-year stranglehold on the prize. Mobilefun.co.uk won the Online Retailer award for the second year running.
UTL retained its Service and Repair Crown with a second successive win, beating Fone Doctors’ entry into second place, which received rave reviews from the judges. Sunrise Associates topped the B2B dealer category for the first time, while the Innovative Service prize went to Lycamobile.
Winner: Lebara Mobile
Service and Repair
Commended: Fone Doctors
Finalists: ANOVO and Carphone Warehouse Geek Squad
Business Solutions Provider
Winner: Vodafone mHealth Professional
Commended: Vodafone OneNet
Finalists: Welcomm Communications and Excalibur
Winner: Genuine Solutions
Commended: Frequency Telecom
Finalist: Avenir Telecom
Finalist: iCard Mobile
Winner: Windows Phone 7.5
Commended: Samsung Galaxy Note
Finalist: Motorola Work and Play
Winner: Nokia Lumia 800
Commended: HTC Sensation
Finalists: Motorola RAZR and Samsung Galaxy S II
Finalists: O2 Priority Moments and Vodafone Test Drive
Winner: Sunrise Associates
Finalists: Voice Mobile and Welcomm Communications
Finalists: Vodafone and Carphone Warehouse
Finalists: Carphone Warehouse, Vodafone and O2
Community and Social Enterprise
Winner: ‘JustTextGiving’ – Vodafone
Commended: ‘Phones for Heroes’ – Inturn Trading
Finalist: ‘Think Big’ – O2
Winner: Mainline Digital Communications
Commended: Daisy Distribution
Finalists: HSC and Avenir Telecom
Commended: Brightstar Europe
Finalist: Data Select
Finalist: Everything Everywhere
Finalists: HTC and Motorola
Winner: Microsoft Office 365
Source: Mobile News