Case-Mate’s Premium and Vaja collections launch in iconic Selfridges stores
Frequency Telecom, a global mobile accessory distributor, is excited to announce that Selfridges, an iconic chain of high-end department stores in the UK, is introducing Case-Mate iPhone 5 and Samsung Galaxy S4 cases in-store. Stocked cases will come from the brand’s beautiful and bespoke Premium and Vaja collections and are available now.
The Premium and Vaja collections sit perfectly with the other fashion accessories that Selfridges is selling. Each accessory has been individually crafted using some of the world’s most sophisticated materials, sourced specifically for their unique and superior accents, patterns, colours or textures.
Case-Mate’s exceptional attention to detail and luxurious and fashion-forward style, really does offer fashion retailers something above and beyond that of other cases on the market at the moment.
Gareth Limpenny, managing director of Frequency Telecom comments: “Smartphones are becoming more durable – whether it’s the near invincible screen made from Gorilla Glass or a fully sealed design making the device waterproof. Case-Mate is reacting to this and designing stylish cases that offer not just protection but that also allow users to express their individuality and personal style through their device.
“Retailers like Selfridges have recognised this, and understand that a smartphone is ‘worn’ just as often as a designer handbag, and should therefore also be dressed in the latest fashion. The Premium and Vaja ranges from Case-Mate are a fashionable solution, providing for this emerging trend.”
Case-Mate is providing Selfridges with a bespoke POS unit for the flagship Oxford Street store, which will be positioned in the technology concession – Tekzone. The ranges will also be available to buy in several other regional branches across the country.
The Premium Collection
Crafted using some of the world’s most unique and stunning materials, cases in the Premium range have been individually selected for their distinctive and superior accents, forms, colours and grains. This trend-setting range of cases includes accessories made from genuine Hawaiian mother of pearl, rare gemstones from Arizona and sustainably sourced, premium, exotic hardwoods from Southeast Asia and America. Other premium cases are crafted from carbon fibre, acetate, genuine leather and aluminium.
The Vaja Collection
The new Vaja leather cases are made from Argentina’s finest full-grain cowhide, selected for its quality, strength, character and grain. The natural finish premium leather makes each case unique due to its markings. Not only made from luxurious materials, these fashionable cases also feature fresh innovative designs, offering distinctly styled protection and functionality.