Like any other, the retailer’s warehouses are constructed using steel, which is well known to block the mobile signal. Thus, mobile signal coverage has been an existing issue in four of their distribution centres located in Wolverhampton, Wigan, Barnsley & Harlow UK. As a corporate user of Vodafone, the single-priced retailer has been using Vodafone’s inhouse solution to overcome the signal issue, until it was discontinued by Vodafone. This meant no mobile signal was available indoors, which made communication between the distribution centres limited to desk phones.
The internal team within the retailer’s transport division needs to liaise and coordinate with their drivers as well as their colleagues in the other warehouses for business-critical matters. For ensuring optimum productivity, mobile communication is a key enabler in the retailer’s growth strategy.