Swedish earphone manufacturer Jays AB (publ) has selected European mobile accessories distributor Frequency Telecom, to develop traditional telecom and retail channels in the UK and Ireland exclusively for three years in the fast growing audio markets. The Russia agreement for one year will strengthen Frequency’s European reach in its distribution channels.
Frequency Telecom had previously been distributing the Jays products and secured listings with a number of leading retailers, including Dixons Travel, Vodafone Ireland and Amazon UK.
Frequency MD Gareth Limpenny comments, ‘We’re delighted to formalise our relationship with Jays and to build on the partnership we have established over the last eighteen months. Jays offers an impressive product range and we have received very positive response from our trade partners. Jays also complements our portfolio well, adding another high quality product range that provides excellent sales and commercial opportunities for our customers. We are confident that Jays will make a significant contribution to the growth and expansion of the audio market.’
Rune Torbjörnsen, CEO Jays AB (publ) is also very pleased with the agreements. ‘We are excited to move forward in our cooperation with Frequency Telecom as our exclusive distributor’, he says. ‘They have, over the last year that we have been working together, proved that they truly deserve the exclusive right to distribute our products in selected markets. We very much look forward to making our award winning, Swedish and innovative musical products a leading brand in their category.’
About Frequency Telecom
Frequency Telecom (www.frequencytelecom.co.uk) is one of the UK’s fastest growing European mobile accessories distributors. Established in 2002 and based in Chessington, Surrey, Frequency employs 60 staff and generated a £29m turnover in the year ending March 2012. Frequency supplies a range of high quality mobile accessories across Europe including Case-Mate, Griffin, Motorola, HTC, Nextivity, Herbert Richter and Jays. Frequency also operates Jelly Communications, a business to business operation, providing mobile phone and fixed line services.
Jays AB publ develops designs and produces earphones and equipment for portable media players. Established in Stockholm in 2006, Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires the user’s body and soul. Jays produces the earphone ranges a-JAYS and t-JAYS, and the v-JAYS headphone range. The company, which is listed on NASDAQ OMX First North, is expanding rapidly, with its award-winning products sold in more than 25 countries worldwide.
The Jays range has won a number of awards and received recognition from around the globe. The a-JAYS One+ earphones have been nominated in the 2012 Macworld Awards, which take place in London on 21st June. The a-JAYS One+ with deep bass rhythm sound performance, tangle-free flat cables and one-button remote and built-in mic to control talk and music on the device, have been nominated in the IOS Hardware Best Headphones category.
Director of Corporate Communications
Frequency Telecom Ltd
Tel: +44(0)20 8739 1068